Corporate Social Responsibility (CSR) has been an integral part of the way Mahindra CIE Automotive Limited (MCIE) has been doing business. MCIE is committed to its social responsibilities and takes initiatives to serve the society as a good corporate citizen. MCIE focuses its CSR activities in the four Thrust areas - (i) Education and Skill Development (ii) Promotion of Health Care and Sanitation (iii) Environment and (iv) Rural Development.
The Company may also make contributions to Prime Minister's National Relief Fund or Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund or any other fund set up by the Central Government for socio economic development and relief and welfare which qualifies under the criteria as per CSR Rules and the relevant provisions of the Companies Act 2013.
The Company encourages its employees to participate in the Employee Social Engagement Program (ESEP), which is designed to drive positive change in society by helping marginalised community through conducting health check-up camps, blood donation camps, awareness on seasonal diseases. Various activities addressing environmental concerns such as tree plantation, cleanliness drives, etc. are also undertaken. The employees are also taking initiatives to provide vocational guidance to school children in the nearby schools, providing educational aid like books, school bags etc. ESEP activities are designed to benefit the economically and socially disadvantaged communities like support to Old Age home, Orphanage etc. and involve employees to participate in Company’s CSR Activities.
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Education & Skill development
It is the flagship CSR project of the Company under its Corporate Social Responsibility (CSR) initiative. CIS is equipped with modern infrastructure State-of-the-Art facility and aim to bridge skills gap among youths and provide skilled work force to the industries. The technical courses which are offered includes: 1) Hydraulic & Pneumatic – Fitter 2) Industrial Welder 3) CNC Operator – Turning and 4) Tool & Die Maker.
CIS is not only imparting training in domain area, but also building confidence of students through sessions on Spoken English, digital literacy and soft skills. CIS is not just giving training to these Youths, but also showing career path to these youngsters by creating a sustainable source of income for their families. To increase the employability after training, some additional features are added, such as Brain-Storming sessions on Work Readiness, Kaizens, Industry Visits, Guest Lectures by Industry Experts, training through GOORU Portal, Industrial Safety, 5S etc. Focussed Enrolment Process through Dexterity & Psychometric tests gives an advantage to select right candidate for right course. Indoor and Outdoor Activities like Poster Making, Festival Celebrations, Debate Competitions etc. makes the training more holistic. The course content is customized by Company’s Technical Experts, and some topics have also been added as per current Industry Demand. Regular formative assessments are part of the entire course to check knowledge level of candidates and are mentored by Company’s technical experts. The Candidates take part in On-Job-Training at Company’s different Plants to gain practical knowledge and industry exposure.
CIS has also got success to break the Gender Stereotypes attached to Technical Courses with Enrolment of more than 10% Females for the training. Thus, contributing through this small effort to improve the Gender Diversity across Industries. CIS had meaningful impact on the lives of individuals and families who struggled, especially during the pandemic. The Management is seeing CIS as an important milestone for entire skills ecosystem in Pune. It is not only creating Skilled Youth Brigade, but also Inspiring others as well. Very soon, more Technical Courses will be added in the CIS Brochure.
The Company is constructing Govt. higher primary school building to be run by state government to pave the way for increased student enrolment from nearby villages. It will be four storeys building and will be equipped with modern facilities, like smart classrooms, labs, audio visual room, library, reading room, multipurpose hall, principal and staff room, infirmary, lunch room, open air theatre, large playground, wash rooms, drinking water facility etc. The project will impact to students of surrounding area of Taluk Anekal, Bengaluru district.
The Project aims to provide Infrastructural support to needy schools. This also include creating awareness among students in non-academic subjects such as soft skills, communication skills, health, safety and personal hygiene etc. Under this model, the Company has undertaken four projects (i) Utkarsh 1 – being implemented at Late Mehanga Ram Miglani Government Inter College in Udham Singh Nagar, Uttarakhand (ii) Utkarsh 2 - being implemented at Zila Parishad Primary School - Village Gundalwadi, Pune (iii) Utkatsh 3 – being implemented in five different schools located in Raigad and Satara and (iv) Utkarsh 4 – being implemented at Shree Girija Shankar High School, Village Rajache Kurle, District Satara. The project is impacting students of 8 (eight) Govt. Schools of Pune, Raigarh, Satara (Maharashtra) and Udham Singh Nagar (Uttarakhand).
The Project aims to develop positive and good habits among students in the areas of safety, sustainability & health and to guide students in becoming socially responsible citizens by imparting training of Green Education : Safety, Sustainability and Health. The project is impacting 600 students and is being implemented at Jijamata Secondary School, Bhosari in Pune.
This project aims to support specially abled students by providing them required training and enhancing the employment opportunity through skill development. The project is being implemented at two locations in Pune District and includes activities such as training in sign languages to deaf students as well as training the teachers and providing platform to 10th passed students to get employment opportunities. The project is impacting 196 deaf students and is being implemented at two locations in Pune.
Healthcare & Sanitation
The project is being implemented in fourteen govt. schools in Pune district, with the aim to provide training on WASH subjects and to refurbish existing WASH facilities in these schools, so that safe and hygienic atmosphere can be created in schools.
This project is providing De-addiction, Rehabilitation and Awareness to the drug addicted citizens, who got into this bad habit. Through this program, the efforts are made towards their re-gain in terms of physical, financial and mental aspects. The project is impacting 35 beneficiaries in Pune.
Environment
This project is being implemented in Shapar and Veraval Gram Panchayat in Rajkot. It is categorised in three major parts : 1) Two solid waste management units at two location with one plastic recycling unit; 2) WASH (Water, Sanitation & Hygiene) program in 4 schools; 3) Tree plantation and beautification – aiming to plant 1,500 trees with at least 90% survival rate.
Rural Development
Under this project, road construction work is being carried out, which connects two villages in Maval Taluka. Daily commuters passing through the villages are getting benefitted and their life have eased at some extent. The project is impacting approximately 500 villagers daily of Village Urse and nearby area in Maval Taluka, District Pune.
ESEP (Employee Social Engagement Program)
Under this the Company provides a platform to employees, which offers an opportunity to volunteer and engage in social work. These activities are planned and implemented by employees themselves based on the needs of marginalized communities in nearby areas of respective factory locations. In this manner ESEP enables our employees to serve the community and devote valuable time. The thrust area of the activities lies under Education & Skill Development, Environment, Health Care & Sanitation and Rural Development.